If you’re reading this and looking to hire a SEO expert for your website, this post will provide you some good background about their abilities and growth tactics.
SEO has a way of improving not just your web traffic, but your conversion rates, referral traffic and social media performance. They can even provide an assist to the Google Ads team.
7 Ways SEO Experts Improve Your Content Marketing
SEO experts play a crucial role in content marketing by optimizing content to increase its visibility and effectiveness in reaching the target audience. Here are 7 tactics they use:
Keyword Research: SEO experts conduct in-depth keyword research to identify relevant and high-traffic keywords that align with the content’s theme. This ensures that the content is optimized for search engines and has the potential to attract organic traffic.
On-Page Optimization: They optimize the content by strategically incorporating the target keywords in titles, headings, meta descriptions, and throughout the text. This improves the content’s search engine ranking and makes it more accessible to users.
Content Structure and Formatting: SEO experts advise on the best content structure and formatting to enhance readability and user experience. Proper headings, subheadings, bullet points, and other elements help users skim through the content easily.
Performance Tracking: They monitor the performance of content using various analytics tools. By tracking key metrics like traffic, bounce rate, and conversion rates, they can identify areas for improvement and make data-driven decisions.
Content Promotion: SEO experts may suggest content promotion strategies to increase its reach and visibility. This could involve leveraging social media, influencer outreach, or email marketing to attract more visitors to the content.
Evergreen Content Strategy: They can advise on creating evergreen content that remains relevant and valuable over time. Evergreen content can attract steady traffic and contribute to the overall content marketing strategy.
User Intent Optimization: SEO experts focus on understanding user intent behind specific search queries and tailor content to match those intentions. By delivering content that meets users’ needs, it can lead to higher user satisfaction and engagement.
Overall, SEO experts bring their knowledge of search engine optimization techniques to content marketing, helping businesses create content that ranks well on search engines, attracts organic traffic, and aligns with the needs and preferences of their target audience.
5 Ways SEO Specialists Improve Social Media Performance
SEO work can have a positive impact on social by enhancing visibility, reach, and engagement. Here are five ways SEO improves social media marketing:
Improved Social Media Profiles Ranking: SEO efforts can improve the ranking of your social media profiles in search engine results. When someone searches for your brand or relevant keywords, optimized social media profiles are more likely to appear, increasing brand visibility and credibility.
Keyword Optimization: Applying SEO principles to your social media content allows you to use relevant keywords and phrases that resonate with your target audience. By understanding what users are searching for, you can create content that aligns with their interests, leading to higher engagement and sharing.
Increased Social Sharing: SEO work can make your content more shareable and appealing to users, increasing the likelihood of social media users sharing it with their networks. Social sharing amplifies your content’s reach, leading to increased brand exposure and potential traffic to your website.
Influencer Outreach and Collaboration: SEO experts often have experience in conducting influencer outreach for link-building purposes. They can apply similar principles to social media marketing, identifying influencers in your niche and establishing collaborations that help promote your brand to a wider audience.
Integration of Keywords in Social Content: SEO experts can advise on how to incorporate important keywords and hashtags into your social media posts. This ensures that your content is more discoverable within the social media platforms’ search functions, attracting relevant users to your profile and posts.
SEO Experts Add 6 Personality Traits to Your Marketing Team
While personalities can vary among individuals, here are six likely facts about the personality of an SEO expert based on common traits often associated with successful professionals in this field:
Analytical and Detail-Oriented: SEO experts are known for their analytical mindset and attention to detail. They meticulously analyze data, website metrics, and search engine algorithms to identify opportunities for improvement and develop effective strategies.
Curious and Inquisitive: A good SEO expert is naturally curious and stays updated on the latest trends, algorithm changes, and industry developments. They enjoy researching and experimenting to find new solutions and better ways to optimize websites.
Adaptability: SEO is an ever-changing field, and experts must adapt quickly to evolving search engine algorithms and trends. They embrace change and remain flexible in their approach to achieve the best results for their clients or projects.
Communication Skills: Effective communication is essential for an SEO expert. They need to be able to explain complex technical concepts to clients, colleagues, or team members in a clear and understandable manner. Additionally, they often collaborate with web developers, content creators, and marketing teams, necessitating strong interpersonal skills.
Problem-Solving Abilities: SEO experts encounter various challenges, from improving search rankings to addressing technical issues on websites. Their problem-solving abilities allow them to navigate these obstacles and devise innovative solutions to achieve their goals.
Results-Driven and Goal-Oriented Marketers: Successful SEO experts are highly focused on achieving measurable results. They set clear goals for their projects or campaigns and continually monitor and evaluate their efforts to ensure they are on track to meet these objectives.
Of course, individual SEO experts may possess additional characteristics that make them unique, but these traits are commonly found among those who excel.
13 Ways SEO Specialists Improve the Technical and UX Aspects of Your Website
SEO work can significantly enhance the technical aspects of a website, which in turn can positively impact its search engine visibility and overall user experience:
Website Speed Optimization: SEO experts can optimize various elements, such as image sizes, server response times, and caching, to improve the website’s loading speed. Faster loading times lead to better user experience and can positively influence search engine rankings.
Mobile Responsiveness: SEO experts ensure that the website is fully responsive and mobile-friendly, providing a seamless user experience across different devices. Mobile-friendly websites are favored by search engines and often rank higher in mobile search results.
Site Architecture and URL Structure: SEO experts help organize the website’s architecture and create a clear URL structure that makes it easier for search engine crawlers to navigate and understand the website’s content.
XML Sitemap Implementation: SEO experts create and submit XML sitemaps to search engines. These sitemaps help search engines index the website’s pages more efficiently, improving the site’s overall crawlability.
Robots.txt Optimization: By properly configuring the robots.txt file, SEO experts can control which pages search engine crawlers can access and index, ensuring that sensitive or duplicate content is not indexed.
Canonicalization: SEO experts implement canonical tags to prevent duplicate content issues, guiding search engines to the preferred version of a page when multiple URLs have similar or identical content.
Redirect Management: They handle redirects appropriately, ensuring that any outdated or broken links are redirected to relevant and active pages. This helps maintain link equity and improves user experience.
Structured Data Markup: SEO experts can implement structured data markup (e.g., Schema.org) to provide search engines with more context about the website’s content, potentially leading to rich snippets in search results.
HTTPS Implementation: They help secure the website by implementing HTTPS, which encrypts data transmitted between the user’s browser and the server. Secure websites are favored by search engines and are more trusted by users.
Fixing Crawl Errors: SEO experts regularly monitor and fix crawl errors reported in search console tools, ensuring that search engine crawlers can access and index all essential pages on the website.
Image Optimization: They optimize images by compressing file sizes without compromising quality. Proper image optimization can improve page loading times and enhance user experience.
Internal Linking: SEO experts implement an effective internal linking strategy to guide search engine crawlers to important pages and distribute link equity throughout the site. Internal links also help users navigate the website more efficiently.
404 Page Optimization: They customize and optimize the 404 error page to provide helpful information and navigation options to users who encounter broken links or non-existent pages.
By improving the technical aspects of a website through SEO work, businesses can create a well-optimized, user-friendly website that is more likely to rank higher in search engine results and provide a positive experience to visitors.
SEO Experts Can Grow Referral Traffic with These 7 Tactics
SEO experts can employ various strategies to grow referral traffic, which refers to the visitors who come to your website from external sources like other websites, social media platforms, or online directories. Here are seven effective ways they achieve this:
High-Quality Content: Create valuable and shareable content that naturally attracts links and referrals. High-quality blog posts, articles, infographics, and videos are more likely to be linked to and shared by other websites and social media users, driving more referral traffic.
Outreach and Guest Blogging: Reach out to other websites, blogs, and online publications in your industry and offer to contribute guest posts. By providing valuable content to these platforms, you can earn backlinks and referral traffic from their audience.
Influencer Marketing: Collaborate with influencers in your niche or industry to promote your content or products. Influencers with a large following can help amplify your message and direct their audience to your website, resulting in increased referral traffic.
Increased Social Media Engagement: With SEO’s helping you provide more sharable content, you’re more visible online. This means the chances of people reaching out to you or linking over to you is much higher.
Online Directories and Review Sites: List your business on relevant online directories and review platforms. Positive reviews and accurate information on these sites can drive referral traffic from users searching for products or services in your industry.
Collaborative Projects and Partnerships: Partner with other businesses or organizations to collaborate on joint projects, webinars, or events. This cross-promotion can introduce your website to a new audience and lead to increased referral traffic.
Broken Link Building: Identify broken links on other websites that are relevant to your content. Reach out to the website owners, inform them about the broken link, and suggest replacing it with a link to similar content on your website. This tactic can result in new backlinks and referral traffic.
By implementing these strategies, SEO experts can effectively grow referral traffic and expand the reach of the website, increasing its overall visibility and potential for attracting new visitors and customers.
SEOs Employ These 8 Strategies to Help Grow Local Businesses
Local SEO is crucial for businesses that serve specific geographical areas. SEO marketers can implement several tactics to help local businesses improve their online visibility and attract customers in their target location. Here are eight local SEO strategies they use:
Google My Business (GMB) Optimization: SEO marketers ensure that the local business has a well-optimized Google My Business listing. This involves providing accurate business information, selecting the relevant categories, adding photos, and encouraging customer reviews.
Local Keyword Research: They conduct local keyword research to identify location-specific search terms that potential customers use when looking for products or services in the area. Optimizing website content for these keywords can help the business rank higher in local search results.
Location Pages: If the business serves multiple locations, SEO marketers create dedicated location pages for each area. These pages contain unique and relevant information about the services offered in each location, helping to improve local search visibility.
NAP Consistency: NAP stands for Name, Address, and Phone number. SEO marketers ensure that the business’s NAP information is consistent across all online directories, websites, and listings. Consistency helps search engines and customers verify the business’s legitimacy and improves local rankings.
Online Reviews Management: Managing online reviews is essential for local businesses. SEO marketers encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and industry-specific review sites. Positive reviews can boost the business’s reputation and attract more customers.
Local Citations: They build local citations on reputable online directories and platforms. These citations mention the business’s NAP information and contribute to its local search prominence.
Mobile Optimization: Given the increasing number of mobile searches, SEO marketers ensure that the business’s website is mobile-friendly. A mobile-responsive site provides a better user experience and can lead to higher local search rankings.
Local Link Building: SEO marketers work on building relevant and high-quality backlinks from local websites and businesses. Local link building can boost the business’s authority in the local area and improve its visibility in local search results.
By implementing these local SEO best practices, SEO marketers can help local businesses increase their online visibility, attract more targeted customers, and establish a strong online presence in their specific geographical areas.
5 Collaboration Techniques Between Google Ads Marketers and SEO Experts
SEO marketers and Google Ads marketers can collaborate closely to create a comprehensive digital marketing strategy that maximizes the effectiveness of both organic and paid search efforts. Here are five ways they can work together:
Keyword Collaboration: SEO marketers can provide valuable keyword data and insights to Google Ads marketers to help them identify high-performing keywords for their campaigns. Likewise, Google Ads marketers can share data on keyword performance from their paid campaigns, which can help inform the SEO strategy and content creation.
Landing Page Alignment: Both teams can ensure that the landing pages used in Google Ads campaigns align with the SEO strategy and overall website content. SEO marketers can optimize these pages to improve organic rankings, while Google Ads marketers can tailor them for better ad quality score and conversion rate.
Performance Data Sharing: Collaboration involves sharing performance data between both teams. SEO marketers can analyze organic search data and share insights on user behavior, trends, and keyword performance. Google Ads marketers can provide data on ad impressions, click-through rates, and conversion metrics, which can be used to refine the SEO strategy and identify new opportunities.
Content Strategy Integration: SEO marketers can work with Google Ads marketers to align content creation with the paid advertising strategy. Creating valuable and relevant content for both organic and paid channels can result in a cohesive customer experience and reinforce the brand message.
A/B Testing and Optimization: Both teams can collaborate on A/B testing and optimization efforts. SEO marketers can learn from the ad copy and design tests conducted by Google Ads marketers, and vice versa. Sharing insights from these tests can lead to better-performing ads and web pages.
By working together, SEO marketers and Google Ads marketers can leverage each other’s strengths, gain valuable insights, and create a more holistic marketing approach that drives higher search visibility, more targeted traffic, and increased conversions for the business.
Hopefully this post convinced you that SEO should be an integral part of your marketing strategy. If you’re not optimizing your website for search engines and would like help getting started, contact me at cort@bayareaseosolutions.com.