A Google Analytics 4 migration expert specializes in the process of transitioning from the previous version of Google Analytics (Universal Analytics) to the new Google Analytics 4 (GA4) platform. Their role involves managing the migration process and ensuring a smooth transition while preserving data integrity and optimizing tracking capabilities.
Here are some key responsibilities of a GA4 migration expert:
- Understanding GA4: They have a deep understanding of the features, functionality, and data model of Google Analytics 4. They stay up-to-date with the latest updates and changes to GA4 and can effectively explain these concepts to stakeholders.
- Assessment and Planning: They conduct an in-depth assessment of the existing Universal Analytics implementation, including tracking codes, goals, events, and data structure. Based on this analysis, they develop a migration plan tailored to the specific needs and objectives of the business.
- Data Mapping and Configuration: They map the existing Universal Analytics data structure to the GA4 data model. This involves configuring events, custom dimensions, enhanced measurement settings, and other parameters in GA4 to align with the tracking requirements of the business.
- Implementation and Testing: They oversee the technical implementation of the GA4 tracking code and ensure it is correctly deployed across relevant web pages, mobile apps, and other digital properties. They conduct thorough testing to verify data accuracy and consistency between Universal Analytics and GA4 during the migration process.
- Data Integrity and Consistency: They ensure that data continuity and integrity are maintained throughout the migration process. They establish appropriate data filters, exclude internal traffic, and implement other measures to prevent data contamination and ensure accurate reporting.
- Customization and Configuration: They assist in setting up advanced GA4 features, such as custom reports, data exports, user properties, and data import capabilities. They also configure cross-domain tracking, user ID tracking, and other features based on the business’s specific requirements.
- Training and Documentation: They provide guidance and training to stakeholders, including marketing teams, analysts, and developers, on using the GA4 interface, interpreting reports, and leveraging the new features. They also document the migration process, configurations, and best practices for future reference.
- Data Analysis and Reporting: They help stakeholders understand the differences between Universal Analytics and GA4 reporting, as well as the new metrics and dimensions available in GA4. They assist in setting up custom reports, dashboards, and automated reporting to track key performance indicators (KPIs) effectively.
- Ongoing Support: They provide ongoing support after the migration, addressing any issues or questions that arise related to GA4 implementation, data discrepancies, or reporting. They stay updated with GA4 updates and continue to optimize tracking and reporting based on evolving business needs.
Overall, a GA4 migration expert plays a crucial role in managing the transition from Universal Analytics to GA4, ensuring a seamless migration, accurate data tracking, and empowering stakeholders to leverage the new capabilities of the GA4 platform.
For help migrating to Google Analytics 4, contact me at cort@bayareaseosolutions.com.