In an ideal world, when you finally publish your SEO post, you achieve page 1 rankings and the job is done. Unfortunately, organic search marketing isn’t that easy.
When a blog post “misses” (i.e. it doesn’t achieve rankings in the top 5 or top 10) it can be frustrating, and leave those who are new to SEO wondering what to do next. But any SEO specialist will tell you there’s still reason for optimism.
Once you have optimized your blog post for on-page SEO and published it, there are several additional strategies you can implement to help improve its ranking:
Content Promotion: Promote your blog post through various channels to increase its visibility and generate more traffic. Share it on social media platforms, reach out to influencers or relevant websites for potential collaborations or backlinks, and consider running paid advertising campaigns to drive targeted traffic to your post.
Build Backlinks: Acquire high-quality backlinks from reputable websites within your industry. Backlinks are important ranking factors and can significantly impact your blog post’s visibility in search results. Reach out to other website owners, contribute guest posts, or engage in content partnerships to secure valuable backlinks.
Internal Linking: Incorporate internal links within your blog post to other relevant pages on your website. This helps search engines understand the structure and hierarchy of your website and improves the overall visibility of your content.
Enhance User Experience: Ensure your blog post provides a positive user experience. Improve page load speed, make it mobile-friendly, and optimize the layout for easy readability. Engaging and interactive content, such as videos, images, or infographics, can also enhance user experience and increase time spent on the page.
Social Signals: Encourage social engagement with your blog post by adding social sharing buttons and encouraging readers to share it with their networks. Social signals, such as likes, shares, and comments, can indicate relevance and popularity to search engines.
Monitor and Optimize: Regularly monitor the performance of your blog post using analytics tools. Analyze user behavior, time on page, bounce rate, and other metrics to identify areas for improvement. Make necessary adjustments to the content, title, meta tags, or other elements to optimize its performance.
Long-Tail Keywords: Consider targeting long-tail keywords related to your primary SEO keyword. Long-tail keywords often have lower competition and can help attract more targeted traffic to your blog post. Essentially, you are changing your target keyword to something easier and more specific than the original keyword choice.
Remember that SEO is an ongoing process, and ranking improvements take time. It’s important to be patient, continue creating high-quality content, and consistently apply optimization strategies to see long-term results. If you’re still struggling to see results, consider working with an SEO specialist. Contact me at firstname.lastname@example.org for a free consultation.