15 Items Included in Enterprise SEO Training

Enterprise SEO training typically includes a broad range of topics designed to help large organizations optimize their web presence for search engines. Big companies usually have a leg up against their competition because their domain authority and overall traffic are already high.

This makes investing in SEO marketing and training a good use of resources.

Here are some of the main areas covered in enterprise SEO training:

Understanding of SEO: An introduction to the concept of SEO, why it’s important for businesses, and how it fits into the overall digital marketing strategy. Some companies are so large they thrive only on branded searches. But if they’re not creating content to target user pain points, they’re going to miss out on a ton of traffic.

More often than not, large companies also have a ton of backlinks, so it’s just a matter of getting the right content on the website. Typically you do this though the blog.

Technical SEO: This covers the technical aspects of a website that affect its search engine ranking. It includes things like website speed, mobile optimization, structured data, XML sitemaps, canonical tags, and more.

It’s important that the enterprise company send at least 2 developers to the SEO training, as they’ll have many to-do’s.

Keyword Research: Training on how to research and select the most effective keywords for your business. Keywords have a lot to do with pain points so if they have a sales person in on this SEO training, it can help spark keyword targeting ideas.

On-Page SEO: This focuses on the content and elements on a web page that can be optimized for search engines, such as title tags, meta descriptions, headers, URL structure, and keyword placement.

Content Strategy: Developing an SEO-friendly content strategy, including blog posts, landing pages, and other forms of content. Video SEO (ranking high on YouTube and Google Search Results Pages with video) is a much needed investment. Video marketing really is the future.

Off-Page SEO: Techniques to improve a website’s position in the search engine results page (SERPs) through activities not performed on the website itself, like link building, social media marketing, and influencer outreach.

SEO Tools: Training on how to use key SEO tools, like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

Mobile SEO: Understanding the importance of mobile optimization in response to the growing number of mobile internet users. More and more people search on mobile each year, so dips in search traffic can easily result from SEOs taking their eye off mobile rankings vs desktop.

Voice Search Optimization: With the growing use of digital assistants, training also often includes optimizing for voice search.

International and Multilingual SEO: Techniques to optimize websites for different languages and geographical locations.

Typically companies that want to target searchers who speak a different language will use subdomains or subfolders. I recommend subfolders.

SEO Audits: How to perform an SEO audit to assess the search engine friendliness of a website in multiple areas.

With a large website it’s essential to use a tool like Screaming Frog, Semrush or Moz.

Reporting and Analysis: How to interpret SEO reports and use this information to guide strategy. The data will likely also come from SEO software. But visitor conversion data should be stored in Google Analytics, Matomo or whichever analytics software the company is using.

You can also integrate Google Analytics with CRMs and offline conversion tools to see the true value of your SEO marketing.

Algorithm Updates: Understanding the impact of search engine algorithm updates and how to adapt strategies in response to these changes.

Algorithm updates are usually announced by Google after they happen, but they will also mention when tests are going on. Typically their explanation of each update is very general and it’s hard to get specifics out of them.

SEO and Legal Compliance: Understanding legal aspects, including GDPR and CCPA, and how they impact SEO strategies. This issue is constantly evolving and since a lot of enterprise companies do business overseas, a good agenda item in the SEO training is legal compliance.

SEO Best Practices and Future Trends: Keeping up-to-date with the latest in SEO, and learning to anticipate future trends in the industry.

This is outside of algorithm updates and related more to the evolution of content marketing, user experience and new strategies for link building.

In addition to these topics, enterprise SEO training also needs to focus on management at scale, given the size and complexity of the websites involved. This may involve teaching about managing and training an SEO team, SEO project management, how to handle multiple stakeholders, and how to integrate SEO with other departments like IT, content, and marketing.

Contact an experienced SEO expert to conduct your next training. Email me at cort@bayareaseosolutions.com.

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