12 Ways a SEO Expert Evaluates a Website’s UX

A technical SEO specialist can evaluate your website’s UX (User Experience) by assessing various elements and factors that contribute to how users interact with and perceive your website.

Here are some key elements a SEO expert might consider when evaluating your site:

Navigation: Review the website’s navigation structure to ensure it is intuitive and easy for users to find what they are looking for. A clear and organized menu system, breadcrumbs, and user-friendly navigation paths are essential.

Together these can increase dwell time, which many SEOs correlate with higher rankings.

Mobile Responsiveness: Check how well the website performs on various mobile devices. With the majority of internet traffic coming from mobile devices, a mobile-friendly design is crucial for a positive user experience.

Page Load Speed: Analyze the website’s loading times to ensure that pages load quickly. Slow loading times can lead to high bounce rates and negatively impact SEO. Learn some key page load statistics from Google here.

Content Readability: Evaluate the readability of the content on the website. Use of legible fonts, proper font sizes, clear contrast, and well-structured paragraphs can enhance the reading experience.

It’s important to craft your blog content for readability. Use bold text, headers and break up any large paragraphs.

Calls-to-Action (CTAs): Examine the placement and effectiveness of CTAs. They should be clear, strategically placed, and encourage users to take desired actions. Using these best practices will not only improve conversion rates from organic, but other marketing channels as well.

Internal Linking: Check if the website employs internal linking effectively. Proper internal linking can improve navigation and help users discover related content. It’s also a good way to boost your content’s rankings on Google.

Accessibility: Ensure the website is accessible to users with disabilities. This includes providing alternative text for images, using proper HTML tags, and adhering to web accessibility guidelines.

Error Handling: Evaluate how the website handles errors, such as 404 pages. Proper error handling can prevent users from encountering dead ends and keep them engaged on the site. Some of your 404 pages may even be linked to from other websites, and you don’t want the PageRank coming from backlinks going to a dead page on your site.

Forms and Interactivity: Assess the usability of forms and interactive elements on the website. Forms should be easy to fill out, and interactive elements should respond promptly to user actions.

Visual Design: Consider the overall visual design of the website. A visually appealing and consistent design can enhance user engagement and satisfaction.

User Feedback and Testing: Gather feedback from users through surveys, feedback forms, or usability testing. This provides valuable insights into how users perceive and interact with the website.

Conversion Funnel: Evaluate the website’s conversion funnel to identify potential pain points or drop-offs in the user journey. Optimizing the conversion process can lead to improved SEO metrics and higher user satisfaction.

By analyzing these aspects of your website’s UX, a SEO specialist can provide recommendations and implement changes that improve user experience, which can positively impact your website’s SEO performance. Remember that SEO and UX go hand in hand, as search engines increasingly prioritize user-focused websites in their rankings.

To have your UX examined by an experienced SEO, get in touch with me at cort@bayareaseosolutions.com.

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