As someone who performs regular, custom Google Analytics training in San Francisco and other Bay Area locations, I can say with confidence that cross-domain tracking is top of mind for many companies. The problem I most often see is that companies have not established what KPI’s, goals or visitor information they’re looking for before making the decision: Read more…

There are lots of different keyword research tools available. 90% of the time they offer nothing new. When it comes to being definitive with a volume total, it honestly feels like a crap shoot. Even Google’s Keyword planner is a mess, which is why so many new KW research products were developed to begin with. Proof that Read more…

Cort Tafoya is a freelance SEO specialist servicing multiple locations in the Bay Area. If you’re looking for an Oakland SEO marketer, review his bio and about section, check out his LinkedIn Profile and read directly from him the strategies and tactics he uses to improve keyword rankings.  SEO is arguably the highest grossing marketing tactic on Read more…

Basic SEO is missing from Lebron James’ new website, lebronjames.com. He’s also got hellacious UX issues and no calls-to-action.