Below I list three different types of retainer packages depending on your business model. However, you don’t always need a retainer package. Working with a SEO consultant can happen a variety of ways – from being billed hourly to compensation based payment models. Scroll down further to review those ideas. Standard SEO Retainer Package: This package includes Read more…

When I was hired for my first marketing job, the CEO of the agency gave me a book. It was called, “Inbound Marketing: Get Found Using Google, Social Media and Blogs.” I was really fascinated by it, especially how a SEO expert could use inbound marketing principles in their daily work. An SEO expert could leverage inbound Read more…

In the digital landscape, Search Engine Optimization (SEO) plays a pivotal role in driving organic traffic and enhancing a company’s online visibility. However, to achieve sustainable success, an SEO consultant must work hand in hand with the content marketing team.  This collaboration brings together the technical expertise of SEO specialists with the creative prowess of content marketers, Read more…

If you’re reading this and looking to hire a SEO expert for your website, this post will provide you some good background about their abilities and growth tactics. SEO has a way of improving not just your web traffic, but your conversion rates, referral traffic and social media performance. They can even provide an assist to the Read more…

In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) remains a vital cornerstone of online success. As businesses vie for higher rankings on search engine result pages (SERPs) to attract organic traffic, SEO consultants play a crucial role in fine-tuning websites for maximum visibility. However, despite their expertise, even seasoned SEO professionals can stumble into Read more…

Google, the world’s most popular search engine, serves billions of search queries daily, providing users with relevant and accurate results. Behind the scenes, Google’s algorithms work tirelessly to rank web pages based on a variety of factors. While the exact details of these algorithms are kept secret to prevent exploitation, understanding their general principles and staying ahead Read more…

As the digital landscape continues to evolve at a rapid pace, so does the world of Search Engine Optimization (SEO). As a freelance SEO specialist, I’ve seen firsthand how SEO has transformed from a keyword-centric approach to a more user-focused and comprehensive strategy. Looking ahead, several emerging trends and predictions are shaping the future of SEO. In Read more…

In the fiercely competitive digital landscape, startups often face an uphill battle when trying to compete with established brands. As a SEO consultant, I’ve had a lot of success with startups that develop new products altogether – which create a whole new ecosystem of keyword searches.) However, with a strategic and well-executed Search Engine Optimization (SEO) plan, Read more…

In the ever-evolving world of search engine optimization (SEO), the debate between White Hat and Black Hat practices remains a hot topic. White Hat SEO encompasses ethical techniques that prioritize user experience and comply with search engine guidelines, while Black Hat SEO adopts aggressive tactics to manipulate rankings, often disregarding rules and guidelines set by search engines. Read more…

AI tools can be immensely beneficial for SEO (Search Engine Optimization) marketers in various ways. These AI-powered SEO tools leverage machine learning algorithms to analyze and process vast amounts of data, providing valuable insights and automation capabilities that can significantly improve the effectiveness and efficiency of SEO efforts. In my experience, content production is the most resource Read more…

One of the great values in focusing on page speed is that it helps you with more than just a faster website. Your conversion rates increase, therefore so does your bottom line. Your website will likely see a rankings lift on Google, as page speed has become more of a ranking factor these past few years. Finally, Read more…

SEO audits can be quite expensive, and I’ve routinely written about how overpriced they are. For this reason, it’s important that when you spend money on an audit, you’re getting actionable recommendations and in-depth analysis of your website. Identifying whether an SEO expert conducted a bad SEO audit can be challenging, especially if you lack a solid Read more…

A technical SEO specialist can evaluate your website’s UX (User Experience) by assessing various elements and factors that contribute to how users interact with and perceive your website. Here are some key elements a SEO expert might consider when evaluating your site: Navigation: Review the website’s navigation structure to ensure it is intuitive and easy for users Read more…

Whenever I begin SEO work with a new company, it’s always a bonus if they have a Google Ads account with significant campaign data. Part of being a good SEO is knowing which keywords are going to convert the most. In this way, you understand which keywords are most valuable. With enough Google Ads data, a savvy Read more…

SEO work can be divided into three main areas: Technical SEO, On-Page SEO and Off-Page SEO. Each requires different skills or knowledge of different tools. As you probably guessed, technical SEO is the most difficult and should be implemented by a SEO specialist with experience. (One common misconception is that the SEO specialist must know JavaScript. They Read more…

One of the ways a SEO expert can help you grow your search traffic is through link building. Link building may have spammy connotations with some people, but when it’s done the right way, it’s a benefit to your website and the site that links over to you. The most important thing to keep in mind is Read more…

Measuring conversions from SEO marketing involves tracking and analyzing specific metrics to determine the effectiveness of your SEO efforts. The most common tool for this work is Google Analytics 4. GA4 is now the only version of GA you can use, as Universal Analytics has been discontinued. Having a SEO expert who also understands how to track Read more…

One commonly asked question from people looking to learn SEO marketing is whether they should take a self-paced class online or take a class in-person. Before I get into the pros and cons, I can say that students I’ve had who knew the SEO challenges their site was facing ahead of time did really well in-person. That Read more…

Blog frequency can play a role in search engine optimization (SEO) marketing, but it’s not the sole determining factor for success. Other ranking variables like content depth (word count), UX, page speed and Page Authority are all arguably more important. Websites may be stronger in some areas compared to others, so it’s good to speak with a Read more…

Enterprise SEO training typically includes a broad range of topics designed to help large organizations optimize their web presence for search engines. Big companies usually have a leg up against their competition because their domain authority and overall traffic are already high. This makes investing in SEO marketing and training a good use of resources. Here are Read more…

Most veteran SEO experts probably have a general sense of how long an SEO project should take to get meaningful results.  They also likely have a sense of what size investment will be needed for backlinks, content marketing and technical SEO to beat the competition. But if there are surprises, a good SEO marketer will know how Read more…

SEO is not an overnight process; it often takes time to see tangible results. Typically, it can take anywhere from three to six months or even longer, depending on a variety of factors. Your SEO specialist’s strategy and experience are two very important factors in how fast you grow, but so are some items outside of their Read more…

Understanding when to adjust your Search Engine Optimization (SEO) strategy can be crucial to maintaining a strong online presence and not wasting your marketing budget. There are many reasons to adjust strategy, even when things are doing well. Below is more of a list of red flags your SEO marketer should keep an eye on. Your Organic Read more…

No matter what your marketing channels are, you should always set Key Performance Indicators (KPIs) for them. If not, how can you properly evaluate success? KPIs are quantifiable metrics that organizations use to measure their performance in relation to specific objectives and goals. They provide a concrete value that demonstrates how effectively a company, department, team, or Read more…

In 2022 it was reported that roughly 43% of websites are WordPress. That amounts to a lot of businesses needing marketers and content developers who are versed in this particular content management system. Fortunately, Google does not care what CMS you have when it’s ranking your website for different keywords. They only care about returning the highest Read more…