A content gap in the field of SEO marketing refers to topics or keywords for which your competitors are ranking, but your website is not. It may also refer to keyword categories your primary audience is actively searching, but for which you have no content. Identifying and filling content gaps is an important strategy for improving your Read more…
An SEO eCommerce expert should have a comprehensive understanding of both SEO and eCommerce industry, as the intersection of these two fields is where their expertise lies. Below these 14 items I explain the expectations you should have when it comes to the SEO marketer’s knowledge about your products and services. Skills Your Ecommerce SEO Expert Needs Read more…
There are a lot of details to consider when you take on the process of improving your backlink profile. I’ve laid them out here in this post. I highly recommend that you avoid any cookie cutter link building solutions. You have to always keep in mind that the industry you are in, your business model, and your Read more…
If you want to fully understand the ROI of your SEO efforts, yes. Your SEO marketing expert should not only know Google Analytics but also understand how to analyze data and metrics in your CRM (HubSpot, Marketo, Pardot, etc.) Here are a few specific reasons why an SEO consultant should be familiar with Google Analytics Data analysis: Read more…
In this article I review the pros and cons of working with an SEO agency vs a freelancer. I’ll also explain what customers should expect in their SEO audit and what factors affect its pricing. Potential Issues with Agency Audits While hiring an SEO agency can bring many benefits, there are also potential challenges and problems that Read more…
The cost of hiring a remote SEO expert can vary depending on several factors, including their level of expertise, geographical location, market demand, and the specific terms of their employment. In some cases, hiring a remote SEO expert may be more cost-effective compared to hiring an in-house SEO professional. Here are a few reasons why going remote Read more…
SEO (Search Engine Optimization) experts play a crucial role in conducting keyword research and analysis. Here are several advantages an SEO specialist can bring to the table when it comes to this very important process. Targeted Traffic: SEO experts understand how search engines work and have in-depth knowledge of keyword selection. By conducting thorough keyword research, they Read more…
A qualified SEO specialist should possess a range of technical skills to effectively analyze, optimize, and improve website visibility in search engine results. Here are some of those key technical skills: URL Indexing Issues: Understanding of SEO best practices for website crawlability, indexing, XML sitemaps, robots.txt, canonicalization, and schema markup is essential. An SEO expert should be Read more…
The price range for a legitimate SEO consultant is $60-$250 per hour, although most charge a project fee. If you’re reading this, you’re obviously interested in knowing exactly how much an SEO consultant’s rates are, but here comes to the dreaded, “It depends on the scope and the client.” Consultants and contractors are doing a much better Read more…
In an ideal world, when you finally publish your SEO post, you achieve page 1 rankings and the job is done. Unfortunately, organic search marketing isn’t that easy. When a blog post “misses” (i.e. it doesn’t achieve rankings in the top 5 or top 10) it can be frustrating, and leave those who are new to SEO Read more…
A Google Analytics 4 migration expert specializes in the process of transitioning from the previous version of Google Analytics (Universal Analytics) to the new Google Analytics 4 (GA4) platform. Their role involves managing the migration process and ensuring a smooth transition while preserving data integrity and optimizing tracking capabilities. Here are some key responsibilities of a GA4 Read more…
Working with a remote SEO consultant can have both pros and cons. Before you make a decision, think about things like the size of your team and if you need SEO training. A smaller team doesn’t require as much in person work, but a larger company with multiple departments might have a harder time scheduling meetings. For Read more…
Deciding whether or not you want to hire a full-time SEO marketer, part-time SEO marketer or SEO consultant is a tough decision. This post is to help folks gain a better understanding of what the SEO consultant option looks like. An ongoing SEO consulting engagement typically consists of various activities aimed at improving a website’s visibility and Read more…
It’s not unusual to struggle with managing your company or client’s SEO efforts. That’s because good SEO requires optimization across all the major aspects of Google’s algorithm. Generally you need to keep track of on-page SEO, technical issues with your site, continuously find new keywords, backlink opportunities and much more. SEO software that can house this essential Read more…
I’ve been a S.F. SEO consultant for 7 years, and even I can’t tell you what the average price for SEO is each month. Depending on the size of your business it can be $500 to $10,000 a month. Obviously the agencies charge the most, but the price of your SEO should really be dependent on the Read more…
Hi, thanks for getting in touch with me. I’ll be contacting you soon to discuss ways we can work together. In the mean time, feel free to review some of the services I provide by clicking the links below. SEO consulting in the S.F., Bay Area Expert Google Analytics help Custom Google Analytics training AdWords consulting Read more…
Are you part of a disjointed marketing effort? Are you also using HubSpot? The answer to both these questions shouldn’t be yes – in fact, that should be impossible. One of HubSpot’s primary features is “Campaigns” – a tool that lets you designate all of the following into one focused marketing effort: Target keyword phrases Landing pages Read more…
Do you have a dreaded number of 404 pages for your WordPress website? If so you could easily be losing lots of organic search traffic, PageRank and position on Google. Part of the WordPress SEO expertise I bring to the table is not only being able to find your 404 pages, but help you view the amount Read more…
Even a WordPress SEO expert can be easily frustrated by Yoast. But before I explain why, let me add a disclaimer: Yoast is the absolute best SEO plugin for WordPress and it’s not even close. I owe Yoast for not only improving the bottom line of companies I’ve worked for, but also making me a better SEO Read more…
WordPress is easy and fun to use, so it’s no surprise that in 2014 it was reported that nearly 75 million sites worldwide were on the platform. One thing many owners of these websites have in common is their need for a good, organic search ranking strategy. Whether this advice comes in the form of 1v1 consultations with a Read more…
If you take the time to customize your columns in your Google AdWords dashboard, you will save yourself a ton of effort drilling into your data later. The default columns in AdWords are crap. And these crappy columns need different dimensions displayed depending on what type section your in (adgroups, campaigns, keywords, etc.) When doing custom AdWords Read more…
If you’ve ever logged into it or created an account, Google Tag Manager probably seems like a scary tool to use. There are a lot of phrases you might not be familiar with, like triggers, tags and variables. There are even more foreign elements to tag manager when you get into rules and custom dimensions. During the Read more…
In short, the answer is absolutely. To understand why, you have to be aware of a great philosophy I once heard from entrepreneur Chris Johnson, creator of the Rapid Ramen Cooker (and subsequent multi-millionaire). “No just means ‘not now.’” Terrible advice when you’re asking someone out and you’ve been shot down, but great advice when you’re in Read more…
I became a HubSpot inbound marketing expert because I believed in the concept. Inbound marketing means people come to you. I like to think of this philosophy applied in real life situations as well as the digital world to really get how it works and what it means. Imagine you’re at a party and you see someone Read more…
www.yourwebsite.com http://yourwebsite.com https://www.yourwebsite.com Look familiar? A ridiculous number of companies have split their page rank in half or even thirds by not properly managing redirects or canonical tags on their different domains. As a San Francisco SEO expert, it pains me to see such an unknown error keep people from getting tons more search traffic. Key fact: Read more…