I became a HubSpot inbound marketing expert because I believed in the concept. Inbound marketing means people come to you. I like to think of this philosophy applied in real life situations as well as the digital world to really get how it works and what it means. Imagine you’re at a party and you see someone Read more…

www.yourwebsite.com http://yourwebsite.com https://www.yourwebsite.com Look familiar? A ridiculous number of companies have split their page rank in half or even thirds by not properly managing redirects or canonical tags on their different domains. As a San Francisco SEO expert, it pains me to see such an unknown error keep people from getting tons more search traffic. Key fact: Read more…

As someone who performs regular, custom Google Analytics training in San Francisco and other Bay Area locations, I can say with confidence that cross-domain tracking is top of mind for many companies. The problem I most often see is that companies have not established what KPI’s, goals or visitor information they’re looking for before making the decision: Read more…

There are lots of different keyword research tools available. 90% of the time they offer nothing new. When it comes to being definitive with a volume total, it honestly feels like a crap shoot. Even Google’s Keyword planner is a mess, which is why so many new KW research products were developed to begin with. Proof that Read more…

Cort Tafoya is a freelance SEO specialist servicing multiple locations in the Bay Area. If you’re looking for an Oakland SEO marketer, review his bio and about section, check out his LinkedIn Profile and read directly from him the strategies and tactics he uses to improve keyword rankings.  SEO is arguably the highest grossing marketing tactic on Read more…

Does Google Crawl CSS ‘display:none’ Content? was a question that dropped in my inbox recently, and I was surprised by the research I did.

If user experience and search engine optimization (SEO) were characters from Star Wars, SEO would be the Sith. User experience wants to use the force for good—the goal is to have people associate positive things with your brand and enjoy using your website. SEO will try to trick you into thinking you need to ditch your integrity Read more…

After working on SEO campaigns with enough companies, I can honestly say that achieving great rankings and ROI is really a matter of time and investment. We know how to get page one rankings, we just need to apply the appropriate amount of human resources in getting there. At my San Francisco SEO courses we discuss ways Read more…

Interested in how to make your website SEO friendly for Spanish speakers? Below is a summary of options and best practices to achieve this goal

bay area seo marketer, google analytics

What goes into a SEO campaign and the strategy that is needed to be successful has filled entire ebooks, so this content is by no means a definitive answer. It’s also important to understand that SEO goals and tactics can be way different depending on your industry, whether you’re Ecommerce, what marketing assets you have and where you Read more…