A content gap in the field of SEO marketing refers to topics or keywords for which your competitors are ranking, but your website is not. It may also refer to keyword categories your primary audience is actively searching, but for which you have no content. Identifying and filling content gaps is an important strategy for improving your Read more…
An SEO eCommerce expert should have a comprehensive understanding of both SEO and eCommerce industry, as the intersection of these two fields is where their expertise lies. Below these 14 items I explain the expectations you should have when it comes to the SEO marketer’s knowledge about your products and services. Skills Your Ecommerce SEO Expert Needs Read more…
There are a lot of details to consider when you take on the process of improving your backlink profile. I’ve laid them out here in this post. I highly recommend that you avoid any cookie cutter link building solutions. You have to always keep in mind that the industry you are in, your business model, and your Read more…
If you want to fully understand the ROI of your SEO efforts, yes. Your SEO marketing expert should not only know Google Analytics but also understand how to analyze data and metrics in your CRM (HubSpot, Marketo, Pardot, etc.) Here are a few specific reasons why an SEO consultant should be familiar with Google Analytics Data analysis: Read more…
In this article I review the pros and cons of working with an SEO agency vs a freelancer. I’ll also explain what customers should expect in their SEO audit and what factors affect its pricing. Potential Issues with Agency Audits While hiring an SEO agency can bring many benefits, there are also potential challenges and problems that Read more…
The cost of hiring a remote SEO expert can vary depending on several factors, including their level of expertise, geographical location, market demand, and the specific terms of their employment. In some cases, hiring a remote SEO expert may be more cost-effective compared to hiring an in-house SEO professional. Here are a few reasons why going remote Read more…
SEO (Search Engine Optimization) experts play a crucial role in conducting keyword research and analysis. Here are several advantages an SEO specialist can bring to the table when it comes to this very important process. Targeted Traffic: SEO experts understand how search engines work and have in-depth knowledge of keyword selection. By conducting thorough keyword research, they Read more…
A qualified SEO specialist should possess a range of technical skills to effectively analyze, optimize, and improve website visibility in search engine results. Here are some of those key technical skills: URL Indexing Issues: Understanding of SEO best practices for website crawlability, indexing, XML sitemaps, robots.txt, canonicalization, and schema markup is essential. An SEO expert should be Read more…
The price range for a legitimate SEO consultant is $60-$250 per hour, although most charge a project fee. If you’re reading this, you’re obviously interested in knowing exactly how much an SEO consultant’s rates are, but here comes to the dreaded, “It depends on the scope and the client.” Consultants and contractors are doing a much better Read more…
In an ideal world, when you finally publish your SEO post, you achieve page 1 rankings and the job is done. Unfortunately, organic search marketing isn’t that easy. When a blog post “misses” (i.e. it doesn’t achieve rankings in the top 5 or top 10) it can be frustrating, and leave those who are new to SEO Read more…
Working with a remote SEO consultant can have both pros and cons. Before you make a decision, think about things like the size of your team and if you need SEO training. A smaller team doesn’t require as much in person work, but a larger company with multiple departments might have a harder time scheduling meetings. For Read more…
It’s not unusual to struggle with managing your company or client’s SEO efforts. That’s because good SEO requires optimization across all the major aspects of Google’s algorithm. Generally you need to keep track of on-page SEO, technical issues with your site, continuously find new keywords, backlink opportunities and much more. SEO software that can house this essential Read more…
Does Google Crawl CSS ‘display:none’ Content? was a question that dropped in my inbox recently, and I was surprised by the research I did.
What goes into a SEO campaign and the strategy that is needed to be successful has filled entire ebooks, so this content is by no means a definitive answer. It’s also important to understand that SEO goals and tactics can be way different depending on your industry, whether you’re Ecommerce, what marketing assets you have and where you Read more…
Rank better internationally in search by understanding best practices and implementation. Don’t lose out on traffic because of poor foreign language SEO!
If you’re on the top of Google’s page two for a high value keyword phrase, following these steps could bump you to page one.
In the same way grocery stores used to struggle to calculate profit margins per square foot, your digital marketing campaigns will be a pain in the ass to define value for each sale or lead acquisition
If you ask me, the practice of creating subdomains will eventually come to an end, because any digital marketer or SEO consultant who knows better will always advise the company they’re working for to not make one. Whether you’re a large enterprise company or a San Francisco startup, a subdomain will always dilute domain authority from your main Read more…
The goal of having such premium content is to market your product and the goal of gating it is to acquire contact information for your sales team.
This SEO guide for developers and software engineers relies heavily on best practices that come straight from Google.
Guarantee the success for a new inbound marketing channel by sticking to three principles: Leveraging, Scaling and Optimizing.
Learn how to block negative search results from popping up when people Google your business or brand name.
Humming Bird is just Google’s way of being more human.
At the end of the day, you’re really creating great content, and if that content is highly relevant to the product and consumer, it should be featured more, and not buried in the blog.
YouTube is the second largest search engine in the world.) Search optimized videos are 50x more likely to appear on page one for the phrase you are targeting.