As someone who performs regular, custom Google Analytics training in San Francisco and other Bay Area locations, I can say with confidence that cross-domain tracking is top of mind for many companies. The problem I most often see is that companies have not established what KPI’s, goals or visitor information they’re looking for before making the decision: Read more…
There are lots of different keyword research tools available. 90% of the time they offer nothing new. When it comes to being definitive with a volume total, it honestly feels like a crap shoot. Even Google’s Keyword planner is a mess, which is why so many new KW research products were developed to begin with. Proof that Read more…
Cort Tafoya is a freelance SEO specialist servicing multiple locations in the Bay Area. If you’re looking for an Oakland SEO marketer, review his bio and about section, check out his LinkedIn Profile and read directly from him the strategies and tactics he uses to improve keyword rankings. SEO is arguably the highest grossing marketing tactic on Read more…
Does Google Crawl CSS ‘display:none’ Content? was a question that dropped in my inbox recently, and I was surprised by the research I did.
If user experience and search engine optimization (SEO) were characters from Star Wars, SEO would be the Sith. User experience wants to use the force for good—the goal is to have people associate positive things with your brand and enjoy using your website. SEO will try to trick you into thinking you need to ditch your integrity Read more…
After working on SEO campaigns with enough companies, I can honestly say that achieving great rankings and ROI is really a matter of time and investment. We know how to get page one rankings, we just need to apply the appropriate amount of human resources in getting there. At my San Francisco SEO courses we discuss ways Read more…
Interested in how to make your website SEO friendly for Spanish speakers? Below is a summary of options and best practices to achieve this goal
What goes into a SEO campaign and the strategy that is needed to be successful has filled entire ebooks, so this content is by no means a definitive answer. It’s also important to understand that SEO goals and tactics can be way different depending on your industry, whether you’re Ecommerce, what marketing assets you have and where you Read more…
Your question about SEO and gated content is likely one of two queries: How do I keep the gated content off search engine result pages or how do I allow search engines to index my gated content? Answer: You have the power to make Google, Bing and others index any URL (PDF’s have URLs) you want. You Read more…
At a high level, there is often a failure to realize that marketing is essentially tied to the growth of your company. Why is that?
Rank better internationally in search by understanding best practices and implementation. Don’t lose out on traffic because of poor foreign language SEO!
If you’re on the top of Google’s page two for a high value keyword phrase, following these steps could bump you to page one.
Basic SEO is missing from Lebron James’ new website, lebronjames.com. He’s also got hellacious UX issues and no calls-to-action.
Anchorman, The Office, Kobe Bryant and more help sum up the roller coaster of emotions you go on when you’re a contractor.
Building back links for clients as an SEO specialist in San Francisco was originally quite daunting. We came to the same conclusion that just like ranking well with good SEO, we needed great content to improve our link profiles and domain authority. I researched and found at least 50 ways to get additional back links and I’ve filtered them Read more…
In the same way grocery stores used to struggle to calculate profit margins per square foot, your digital marketing campaigns will be a pain in the ass to define value for each sale or lead acquisition
If you ask me, the practice of creating subdomains will eventually come to an end, because any digital marketer or SEO consultant who knows better will always advise the company they’re working for to not make one. Whether you’re a large enterprise company or a San Francisco startup, a subdomain will always dilute domain authority from your main Read more…
The following were questions I received from an AirPair customer. All email-to-blog content I make is secure and anonymous, and stored in the cloud for future reference and confirmation. 1. What are some good keyword research tools, and how should I conduct my keyword research to get the best results? This tool (Keywordeye) starts off pulling from Google UK Read more…
Recently a colleague expressed interest in doing more social media work on Pinterest. I sent a brief email with advice and some helpful links: ————– What strategy do you have as far as Pinterest goes? We already had the website verified and back linked from February, so now I am trying to focus on how to optimize Read more…
The goal of having such premium content is to market your product and the goal of gating it is to acquire contact information for your sales team.
This SEO guide for developers and software engineers relies heavily on best practices that come straight from Google.
#1 Have fun with it! #2 Find your voice and be bold and clear about your opinions and excitement when you share new content
Guarantee the success for a new inbound marketing channel by sticking to three principles: Leveraging, Scaling and Optimizing.
Learn how to block negative search results from popping up when people Google your business or brand name.
Humming Bird is just Google’s way of being more human.